Donald Patrick Lim


Dr. Donald Patrick Lim is the Chief Operating Officer of DITO CME, and the Chief Innovation Officer of the Udenna Corporation. Prior to his current role, he has served in various leadership capacities in the media, advertising, and digital spaces, having been the Country CEO of Dentsu Aegis Philippines, Chief Digital Officer of ABS-CBN Corporation, Managing Director of MRM Manila, and CEO of Yehey Corporation and Media Contacts Manila. He is also serving as a reservist in the Philippine Air Force, with the rank of Lieutenant Colonel, and is now the Group Commander of the 12th Air Force Group Reserve, graduating in CGSC Class 67 as the best NRI. 

Dr. Donald is a true student of management, being a product of the management program of the Ateneo de Manila University, finishing his MBA with distinction from Murdoch University, and then moved on to finished his Doctor in Business Administration from the University of Phoenix. More recently, he finished his second masters, a Master in Public Management from the Ateneo School of Government. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia. 

Currently, Dr. Donald teaches Advanced Marketing and Advanced Strategic Management for the doctoral program of San Beda University, and has taught eMarketing at the graduate school of De La Salle University and the IMC program at the University of Asia and the Pacific. He was also an adjunct professor in the Asian Institute of Management and Bradford University. He used to sit as part of the technical panel of the Commission of Higher Education, and has also been awarded the Dr. Bienvenido R. Tantoco Sr. Professorial Chair in Marketing by the Jose Rizal University. 

Aside from his full time job now with Udenna, he oversees twelve other businesses of his own, and also does management consulting for up and coming brands and businesses. Dr. Donald recently jumped into the world of Web3, organizing the 1st Philippine Blockchain Week and is now serving as the founding president of the Blockchain Council of the Philippines. He is a partner in Vibrant DAO, one of the first DAOs established in Spain, and is the Chief Growth Adviser of the foremost Filipino blockchain developer BayaniChain and the first Web3 BPO company Blockchain Network Philippines. He is also the Asian partner and anchor of FintechTV, a US-based digital show featuring key news on Web3 and blockchain around the world. 

Considered one of the founding fathers of digital marketing in the Philippines, Donald has been awarded by various institutions and organizations, his most recent being awarded the The Outstanding Young Men (TOYM) Award for Community Building in Digital Media. He is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association, a 2015 Young Global Leader conferred by the World Economic Forum, and the only Filipino to receive the DMN 40 under 40 awarded in New York. On top of these, he was conferred Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, and is the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India.

He is the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is the founding president of the Internet and Mobile Marketing Association of the Philippines and the founder of the Creator and Influencer Council of the Philippines. He sat as a board of Governor and Vice President of the Management Association of the Philippines, and was a past board of director of the Manila Junior Chamber. Finally, Dr. Donald served as a board of Trustee and current President of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips, and a past board of trustee for the World WildLife Fund Philippines.


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