PROFILE
Dr. Donald Patrick
Lim is the Managing Director of MRM Worldwide, the digital and relationship
marketing arm of the global advertising giant McCann Worldgroup. Before McCann,
he was the former President and CEO of Yehey! Corporation, one of the
Philippines’ top digital marketing holding company, which boasts of having
managed the most number of digital marketing campaigns and websites for local
and multinational brands. He was also President and CEO of Media Contacts
Manila, winner of 2009’s Media Agency of the Year, and a product of a joint
venture company between Yehey Corporation and Europe’s largest interactive
conglomerate Havas Digital.
Before Yehey, Donald used to be the Vice President of
Marketing of the Philippine Daily Inquirer, representing the company in various
marketing local and international functions. Starting as a division head and manager of classifieds, he
moved up to become assistant vice president, and eventually vice president, all
in a span of three years, after doubling the revenues of the Classifieds
department, launching new Inquirer products, and pioneering award winning
marketing projects and promotions.
Dr. Donald is a true student of management, being a
product of the management program of the Ateneo de Manila University, finishing
his MBA with distinction from Murdoch University, and then moved on to finished
his Doctor in Business Administration from the University of Phoenix. Apart
from these, Donald also has a diploma in Interior Decorating, a Diploma in
Executive Management, and a Diploma in Hotel and Restaurant Management.
Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney,
Australia. Currently, Dr. Donald teaches eBusiness
and eMarketing at the graduate school of De La Salle University, and
Advanced Marketing for the doctoral program at San Beda College.
Aside from his full time job now with MRM, he
oversees five other businesses of his own, and also does management consulting
for up and coming brands and businesses. Dr. Donald is one of the only 24
Certified Professional Marketers in the country, and one of the first in the Philippines to be
awarded the Certified Entrepreneur title by the Canadian Institute of
Entrepreneurship. He used to sit as part of the technical panel of the Commission
of Higher Education, and has also been awarded the Dr. Bienvenido R. Tantoco
Sr. Professorial Chair in Marketing by the Jose Rizal University. More
recently, Donald has been awarded the Young Market Masters Award in Online
Marketing and also an honorary Certified eMarketing Consultant title by the
eMarketing Standards Board of Australia.
He is one of the youngest to serve as President of
the Philippine Marketing Association, the biggest gathering of marketing
professionals in the Philippines. He is also the founding president of the
Internet and Mobile Marketing Association of the Philippines. Currently, he sits as a board of Governor of the Management Association of the Philippines, and was a past board of director of the Manila
Junior Chamber. Finally, Dr. Donald serves as a board of Trustee of Operation
Smile, a non-profit, volunteer service organization that provides free
reconstructive facial surgery for children with cleft lips.
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